How to Use Social Media as your Secret Weapon to Boost Sales

Social media is an enormous tool you can use for  online marketing and in different sales strategies for your business. Generally speaking, most business websites use social media to boost their sales and to promote their business for their own good. But in your particular situation, how can you transform social media into your best sales opportunity? How can you make it your own secret massive weapon for your business? There are lots of ways to use social media. You can use it not to just to increase sales, but also for the other advantages and benefits it can bring to your business. Most businesses and various Web design and developers use social media to make specific distinctions in their businesses and to make them grow.

Truly, social media is one of the most famous tactics to make your business grow and to boost your sales like a rocket! Facebook and Twitter are probably the two most-used social media sites for businesses, and establishing a presence on these sites is imperative. Not only you can use social media as an additional form of promotion, but you can also talk directly with customers. This makes your business seem more open and easy to get into. It also allows to you to get feedback about your business straight from your customers.

There are more than a few websites that brand themselves as social media. At a minimum, you’ll need to create a Facebook fan page for your business, along with a Twitter account. These two can be used in similar ways, but there are slight differences. The Internet has made researching your customers easier. You can visit company websites to research products, read press releases, and get a feel for a prospect’s organisation. By taking your research one step further, subscription-based research tools allow you to easily gather information about key executives, company size, the number of employees, and other quantifiable information.

Posting videos of commercials could also help drive fans to your site. A supplier might use similar tactics. The main focus would be to make your brand stand out in a positive way while providing customers with the motivation to buy from you. If you want to have a secret weapon just like basketball players do, read the tips below for ideas on how to boost your sales.

How can you use social media to boost your sales?

Here are the easy tips on how to use social media to boost your sales:


To get started, you need to create social accounts on sites like FacebookTwitter, LinkedIn, Google+, Pinterest, and more. Register your business name and make sure you filled in all the required information. Make sure that whatever information you entered is valid and accurate. It’s important to fill in information like your e-mail and other contact information when you register so that if some people (probably the ones who want to buy your products or purchase your online marketing services) see them, they can easily contact you and ask questions or discuss what they need from your products or services.


Many are confused on how to build an audience and viewers. The simplest way to build your audience is to “like” different pages or groups and have a little interaction with them. “Liking” and commenting on other’s posts is necessary. Exposing yourself to many people gives you the advantage of be noticed and draws visitors to your page. “Like” different pages based on your niche and have some communication with them. Another way to build an audience and attract viewers is by posting meaningful content or images that people will appreciate. Doing this often adds value to your site. If people are inspired by what you post or they were entertained or enlightened, chances are they will share it with others. Many people will be able to see your posts this way.


Post content on your business site that is different from your social networking sites. This will boost your overall traffic. People will become interested, you will have different groups of loyal customers and your sales will grow. Be creative with what you post because people are tired of seeing the same ideas being posted and shared. Make sure that what you post is eye-catching so people will click and share.


Using images when you post is also a good way to create meaningful posts. On social networking sites, people click first on ones that have images and graphics because they are naturally drawn to those. Images make the post appear more interesting and help prevent boredom.  If your posts are purely text, people lose interest and quickly click away from your site.  That’s not the impression you want to make! You can use images from stock photos or create images and graphics based on your own ideas.  Again, creativity counts!  Make sure to use it!


Enable social buttons on your website. These buttons will alert your visitors that you have social networking accounts enabling them to subscribe or follow you. Social buttons for social networking sites like Facebook, Twitter, and others are necessary. How can your fans follow you if you don’t have social buttons? Place the social buttons at the upper right or at the bottom of your website. Just make sure these buttons are visible and easy to see.


In addition to social sharing, buttons are a must for any online store that wants to take advantage of our innate online social behavior. Make sure to include buttons for the popular social networks (Facebook, Twitter, and Pinterest) and also make sure they’re not hidden in your store’s theme or banner.

Many companies like to choose buttons that match their store’s theme, but this may limit the percentage of shares. Choosing colourful buttons that stand out in contrast to your theme colours can help improve a number of shares. This will help drive new traffic to your site.


Spend some time researching an interesting topic in your industry and find curious facts or trivia to display in infographics. An example of this might be “How much money do Americans spend during Christmas compared to the rest of the world.” This infographic could be created by almost any online store and would be general enough that many blogs and news sites would link back to it. This could potentially result is in thousands of visitors to your blog!

People appreciate a creative infographic based on your topic or niche. Make sure your infographic is properly created, aligned and is easy to read.


A creative promotional video doesn’t take a lot of time and very little money. Upload it to your social networking sites or  video sites like YouTube, Dailymotion, Vimeo, etc. There are lots of ideas for  promotional videos but remember that whatever animation or content you use  should be generated from your original ideas. Don’t copy someone else’s idea. Get creative! You can watch different promotional videos for inspiration before creating your own. Then share it, so people will see it. Clever ideas presented on video is a good tactic to use to make your site stand out from other businesses.


If it isn’t too expensive, try to use ads from the social networking sites. It boosts the website’s traffic and increases sales. Some companies use ads from Facebook. This gains for them recognition and it also allows potential customers to learn about their different products and services. Don’t think ads are just a waste of money.  Remember that the businesses that use ads (even though they pay for the services) reap good results and sometimes this move doubles their sales.

Boosting your sales requires a lot of effort. You have lots of products and lots of services; that’s a lot of information to share!  The business competition is getting really tough but you can survive the competition if you have the guts to endure the challenges. Just make sure to be creative and unique. People will appreciate your integrity when you promote your  business using a never-seen-before approach.

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Source: This Article was originally published on Dogulin Digital

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